Low alcohol / No alcohol

In recent years, the beverage market has gone through a major transformation with the rising demand for low alcohol and no alcohol options. This shift reflects cultural changes, growing health awareness, and lifestyle choices that more and more consumers are embracing worldwide.

A growing trend

Younger generations, especially millennials and Gen Z, are showing a strong preference for more balanced lifestyles. Awareness of the effects of excessive alcohol consumption on health, along with a growing focus on physical and mental well-being, has driven the search for alternatives that make it possible to socialize and enjoy without the need for high-alcohol drinks.

Key drivers of growth

1. Health and well-being: People are better informed about the risks of drinking too much alcohol and choose to cut back without giving up flavor or social experiences.
2. Innovation: Brands are investing in research and development to create beers, wines, and cocktails that preserve the character and complexity of traditional drinks.
3. Inclusion: Alcohol-free options open up participation for those who, for reasons of health, religion, or personal choice, don’t drink alcohol.
4. Responsible consumption: The trend is also supported by global campaigns encouraging moderation and stricter regulations on the sale and advertising of alcoholic beverages.

Challenges and opportunities

Despite its rapid growth, the market still faces challenges: convincing more traditional consumers, raising perceptions of quality in some categories, and keeping prices competitive. Yet the opportunity is clear: this expanding segment allows brands to diversify and reach new audiences.

Looking ahead

The low/no alcohol movement is not just a passing trend — it’s a shift in consumption habits. As technology and beverage innovation continue to evolve, the offer will only grow wider and more refined. The future points to a market where ordering a non-alcoholic beer or a low-alcohol cocktail feels just as natural as choosing a traditional drink.

This is where Alpexdrinks finds its place: in those moments we want to live fully, without rush and without excess. With every sip, the brand invites us to celebrate what truly matters — the conversations that inspire us, the laughter that carries into the night, and the memories we keep forever. Because in the end, it’s not about the alcohol in your glass, but about the experience you share with the people who matter most.