Client: Fonte Plose
Project: Pure Plose Campaign

Background: Acqua Plose is a mountain water from the Italian Dolomites. Due to its characteristics of lightness and purity it is highly appreciated by a very discerning public. It needed an image that matched its quality to bring it to the tables of the best restaurants.
Goal: communicating the premiumness of Acqua Plose through new bottles dedicated to HoReCa.
Solution: a slender bottle with a label in the shape of Plose mountain.