Client: Fonte Plose

Project: Alpex Spritz

Background: Plose is a mountain water from the Italian Dolomites. They decided to use their knowledge of high-quality beverages to create a premium brand of tonic water.
Goal: creating a brand able to stand alone but also related to the mountain heritage of Plose.
The idea: the ibex as a symbol and source of inspiration.

What we did: naming, logo, product design, campaign, website, social media, merchandise, exhibition stand.