Client: Yogi Tea

Project: #7minuteschallenge

Overview: For more than 40 years. Yogi Tea has stood for delicious herb and spice teas that are based on unique Ayurvedic tea recipes with roots in 3,000-year-old Indian philosophy. For this reason is very appreciated among the yoga community and natural lifestyle enthusiasts. To spread the awareness of the brand and the new products we created an instagram campaign using influencers in 4 different areas: yoga, lifestyle, travel, food.

The campaign: #7minuteschallenge . We asked all the influencers to tell their experience, with photo, videos and a blog article, about the 7 minutes needed to prepare and enjoy their cup of Yogi Tea.

What we did: Influencers selection, Influencers engagement, social monitoring, social media management.