The Smarter Way to Onboard Users

Friederike Nissen


We are thrilled to announce the release of our newest marketing tool, Onboarder is a purpose built web application that enables web visitors to select their product or service preferences. Now users are able to really understand your specific value proposition based on their given criterion. It’s as if you had a sales assistant right on queue 24 hours a day to all your prospects at the same time. 

Take a look at our marketing site:           onboarder

The results

Screen Shot 2016-02-09 at 17.34.165x more qualified leads go to the next step in your sales funnel.

Screen Shot 2016-02-09 at 17.34.27Online lead to offline appointment rate improvement of up to 80%

Screen Shot 2016-02-09 at 17.34.32  60% better sales performance than leads from client website

Screen Shot 2016-02-09 at 17.34.23Never before seen insights enrich data sets

Screen Shot 2016-02-09 at 17.34.3010x improved ROI from like for like web visitors

How does it work?

Through a dynamic interface of personalised questions, onboarder creates a user profile. Based on the relevancy to this user, your products and their USPs will be highlighted. The result is a filter which does much more than show the right product; it surfaces the right message for the right user at the right time.


– Handles multiple product variables to determine results
– Rich user profiles (ready to be imported by your favourite CRM)
– Fully responsive and customisable design
– Mid-funnel lead capture possible (name, email, phone, location)
– Combine with LiveChat to improve sales

For a product demonstration and more information, please contact me directly


Friederike Nissen

Friederike Nissen

Managing Director

Before her time at The George, Rike was headhunted from Google to become an International Digital Marketing Manager and undertake global digital transformation at Wall Street English, a Pearson company. She holds a Masters in International Business and Management from the University of Groningen, Netherlands.