THE

BACKGROUND

Lawsiton is a Chinese fashion manufacturer with a dream: to become a fashion brand like the ones which they worked for in the last 20 years. So they came to us asking to build a fashion brand with a European feeling. Their were inspired by a trip to the castles of France, so we built a brand with an aristocratic allure and a contemporary touch.

THE

GOALS

To create a luxury fashion brand, with European appeal, for contemporary Chinese customers.

WHAT

WE DID

– Logo design
– Brand storytelling
– Visual identity
– Brand book

BRAND

GUIDELINES

PACKAGING

APPLICATIONS

COMMUNICATION

APPLICATIONS

BRAND

GUIDELINES