THE

BACKGROUND

7Camicie is a fashion Italian brand specialized in shirts. We helped them to launch the brand in China with a playful positioning focused on young dynamic Chinese millennial by creating 7 Characters and interactive digital tools.

THE

GOALS

Make the brand stand out by communicating their specialization in shirts and their young attitude.

WHAT

WE DID

– Brand storytelling
– Brand book
– Website
– UX / UI
– Development
– WeChat

THE

WEBSITE