The Harvard Business Review just published an article on “What Creativity in Marketing Looks Like Today”.These type of articles always make me cringe; too many open doors, too much generic advice. Unfortunately, the HBR “analysis” is no different. But it also made me wonder; why are we always talking about seemingly obvious insights? You would […]
Our insights from the Alibaba HQ Last week our team was present at the e-trade mission organized by Alibaba and the Dutch Government. The mission was lead by Dutch Prince Constantijn and consisted of >100 carefully selected e-commerce companies from The Netherlands and Belgium. Key part of the event was the presentation of the “Cross-border […]
I have always learned to not mix business with politics, so I’ll try to stay away from politics as much as possible here. However, there is a marketing concept that we have been preaching at The George over the last 3 years which can be valuable for any brand thinking of entering the Chinese market. […]
The Chinese economy regularly makes headlines overseas. While in previous years it was all about growth and opportunity, recently all the international news outlets can talk about is struggling stock exchanges, a volatile currency and growth rates slowing down. The negative trends in the market are without a doubt very significant and have implications on business […]
READ ALL ABOUT IT! We are thrilled to announce the release of our newest marketing tool, Onboarder.io. Onboarder is a purpose built web application that enables web visitors to select their product or service preferences. Now users are able to really understand your specific value proposition based on their given criterion. It’s as if you had a sales assistant right on […]
TheGeorge has officially joined the DigiDutch family. DigiDutch is collective of companies specialised in complementary e-commerce services in China. We service companies to launch in the China market or who want to expand their strategy to sell online in China. Combined we have 50 years of experience and 200 employees at your service. Key services […]
After spending 1/2 hour with my developer, UTM tracking in lead forms became so much clearer. Read this post to get yourself informed.
Summary As a performance agency, we love video marketing. Used in the right context, videos can revitalise conversion rates, overcome plateaus of engagement and improve customer perceptions. We encounter many companies still hesitant to invest in this area. The perception is still video is too expensive, risky and time consuming. All in all, it’s a […]
Ever run into the following issues when investing into social media? – You obtain a mass of followers with entertaining and relevant content, but the conversion from followers to buyers is incredibly low. And what about engagement? You accumulate a base of fans on WeChat, but very few of them react to any of your […]
Ever run a campaign and be a little disappointed with final conversion rate? You made sure the target audience was accurately reached, you managed to get many users onto the checkout page, but you just weren’t able to close the sale? You’re not alone.
According to recent info by Tony Haile of Chartbeat; I’ve got about 15 seconds left to capture your attention on this webpage. His data shows that people aren’t reading content on the web the way we think they are. Instead of tracking web visits and time on site, we should focus deeper on engaging users, tracking […]
Recently, I was on the Björn Borg website and I was impressed by how easy the website navigation was. The top menu nestles neatly into the sidebar. Hover-over gestures reveal the next menu down and then something surprising. On the third menu item down you no longer gaze sideways across the screen, but instead the menu appears […]